Smartivize secures an exclusive license on the Shopper Vision-technology
Ghent University spin-off Smartivize launches an innovative shopper analytics solution based on computer vision and AI.
With its first product Shopper Vision, Smartivize wants to bring innovation across the retail chain: to retailers and their suppliers (manufacturers) on one side, and to individual shoppers on the other. For retailers and their suppliers, they aim to provide real-time shopper behavior analytics that will be so detailed to put them on a par with online shops and help them increase sales efficiency. For individual shoppers, Smartivize wants to bring the online and offline world together, seamlessly augmenting offline experience with highly relevant online data.
Smartivize CEO Vedran Jelaca: “For these purposes, we are creating an ecosystem that uses computer vision, augmented reality and artificial intelligence, together with shopper research and highly targeted shopper marketing. We use smart glasses that shoppers wear while shopping as a means to collect shopper data.
Shopper analytics and marketing is just a beginning. The technology and solutions could later be used for other purposes: fast and convenient self-checkouts (an alternative or complementary to solutions like Amazon Go), virtual assistance to visually impaired people, augmented reality guides, etc.
The ‘Shopper Vision’ technology builds on Ghent University research in image processing and interpretation. It has been developed by Vedran Jelaca within the Department of Telecommunications and information processing of prof. Wilfried Philips, by means of an innovation mandate funded by the Flemish agency for Innovation and Entrepreneurship (VLAIO). It is the tenth company taking an exclusive license on a technology platform from the innovation cluster i-KNOW. Smartivize will join the smart city accelerator Watt Factory in Ghent.